SEO

Search Engine Optimisation is a hot topic that everyone with a website is talking about. It is also a subject with answers that are continually changing.

The key search engines at this time are Google, Yahoo and Bing and the way they list web sites is in a period of change. The official advice from google is to ‘stop designing websites for search engines and design sites for people’. Search results are becoming more and more personalised, so if two people search for the same subject they will get differing results.

So how do we promote websites on search engines? Google recommend that websites are content rich. That the information within a website is interesting, unique and relevant to the required subject. So the emphasis is now on producing content. The rest is down to people visiting your site - the more people visiting your site the more important it must be.

Google pay per click (PPC) is a valid tool to force your website to the initial pages of a web search. But increasingly it will be down to additional marketing used to support the website such as email marketing and social network involvement. Link backs are still important but that to is diminishing.

The following check list outlines the steps we apply to the websites that we build.